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Shel Israel
| Position: | Author |  | ||
|---|---|---|---|---|
| Company: | Naked Conversations | |||
| City: | ---- | Country: | USA | |
| CONTENT 2.0: | (11.45 -12.30) - Can brands be trusted? (head to head debate) | |||
| Biography: | Shel Israel writes, speaks and consults on blogging, innovation and communications for an occasional living. He has recently completed the book 'Naked Conversations - how blogs are changing the way businesses talk with customers,' with the legendary Robert Scoble as co-author (Wiley--January 2006). Shel describes himself as a "recovering publicist". He used to own a PR agency specializing in tech startups, and was involved in the initial launches of Sun Microsystems, PowerPoint, Filemaker, SoundBlaster, Napster, MapInfo, Virtual Vineyards and quite a few others. | |||
| Blog: | Click to view recent blog entries at Shel Israel's Naked Conversations Blog | |||
