Click to launch the pop-up flash player and listen to audio streams of the Content 2.0 conference
Click to download conference audio in MP3 format for your mp3 player or ipod.
Alan Moore
| Position: | CEO |  | ||
|---|---|---|---|---|
| Company: | SMLXL | |||
| City: | London | Country: | England | |
| CONTENT 2.0: | (11.45-12.30) - Can brands be trusted? | |||
| Biography: | Alan Moore is founder of the UK-based engagement marketing agency SMLXL and co-author of the acclaimed book Communities Dominate Brands (Futuretext, 2005). As a creative business and brand strategist, Alan has consulted for a range of global businesses and brands throughout his 16 year career, including the Coca Cola Company, Saab, Nokia, H&M, and Diageo. SMLXL produce cross-platform communication strategies and campaigns, operating at the intersection of business strategy, interactive technology, and media and marketing communications.
He co-authored the 2005 book 'Communities Dominate Brands' (Futuretext) with Tomi Ahonen, for which they run an ongoing joint blog . | |||
| Blog: | Click to view recent blog entries at Communities Dominate Brands | |||
