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James Cherkoff
| Position: | Co-founder |  | ||
|---|---|---|---|---|
| Company: | Collaborate Marketing | |||
| City: | London | Country: | England | |
| CONTENT 2.0: | (10.05-11.45) - Marketing 2.0 = Content 2.0 - Panel Q & A | |||
| Biography: | James started life in traditional PR advising Unilever, Philip Morris and Accenture - which he then joined. He then entered the online world at Bluewave and Circle.com before starting Pumpernickle, a consultancy specialising in Internet Culture. There he helped the Flemings family work out what the web meant for James Bond - which led him deep into the world of MMORPG and how the web distorts traditional notions of IP. In 2003, he founded Collaborate Marketing, to help corporations get to grips with marketing in networked environments. He is co-founder of Open Sauce and writes for the UK national press. | |||
| Blog: | Click to view recent blog entries at Collaborate Marketing | |||
