Click to launch the pop-up flash player and listen to audio streams of the Content 2.0 conference
Click to download conference audio in MP3 format for your mp3 player or ipod.
Michael Bayler
| Position: | Co-founder |  | ||
|---|---|---|---|---|
| Company: | Rights Marketing Company | |||
| City: | ---- | Country: | UK | |
| CONTENT 2.0: | 10.05-11.45 - Marketing 2.0 = Content 2.0 - Panel Q & A: | |||
| Biography: | Michael Bayler, co-founder of innovation firm The Rights Marketing Company, and publisher The Micro Media Corporation, is an acknowledged expert in the fast-moving world of digital media and entertainment. He works with clients and partners as diverse as BT, Microsoft, Nokia, EMI, Robbie Williams, Simon Cowell, Accenture and the IESE business school. Michael’s first book, “Promiscuous Customers: Invisible Brands - Delivering Value in Digital Markets” (Capstone 2002, with D. Stoughton) explores the value of information, and the strategic implications of the consumer-centric economy. He blogs and podcasts regularly on 2.0. | |||
| Blog: | Click to view recent blog entries at Michael Bayler's Rights Marketing Blog | |||
