Bradley Horowitz - Vice President Of Product Strategy, Yahoo!, spoke about the changing face of Web search.
Yahoo is re-tooling from being Web 1.0 to Web 2.0 but it's not being lead by 'pirates' internally but by 'C' level executives.
After a decade involved in UGC, Yahoo reckons that are 1 per cent are creators, 30 pc ar synthesisers, 80pc are consumers.
He is depressed by the 15 mins of fame teenagers lip-synching to bad pop songs. What is less depressing is things like Flickr where people can post amazing photos.
Flickr is different because it's user generated, allows ofr folksonomy tagging, has APIs for developers and is distributed by the users.
He also mentioned a site called ESPgame.com which demonstrates how users are much better than machines for recognising images (he used to work in computer vision research).
recently on Flickr they launch 'interestingness' - where the community doesn't vote on something by votes, but uses things like how many times a photo is viewed, added as a favourite etc.
"Now we were harvesting that clickstream to provide value." A popular image for "London" is a swan, BTW.
Tagging has 'query disambiguation' issues - like Jaguar (cat or car).
Flickr can tell the difference (very cool). It's done in realtime and can form clusters around topics.
Yahoo's vision is Find, Use, Share, Expand.
delicious
digg
reddit
technorati
