 
NMK has announced the details of its conference 'Content 2.0' to be held in the RSA in London on 6 June.
Posing the question, 'what is the value of content?', the conference addresses the current and future impact of social networks, user generated content (such as MySpace, recently purchased by News Corporation) and disruptive technologies on the business and marketing models of the digital content industries - music, film, TV radio, games and publishing.
Marketing capsized...
The capsizing effect these combined trends and innovations are having on the efforts of traditional marketing (including digital marketing!) starts the day's agenda.
An international line-up of speakers will explore the dynamics of Content 2.0 through a series of keynotes, panels, and head-to-head debates.
What do consumers value?
High on the agenda sits the issue of whether Web 2.0 is more about delivering a social value or benefit to the consumer, and if so, how will we derive commercial value from content in the future? Can it be co-created with consumers? And where do brands figure against the rising tide of user generated content?
Speakers from MySpace, Broadband Mechanics and The Big Blog Company will outline and discuss the implications for business and marketing of these accelerating trends.
With content everywhere, how to chose?
Moreover, the growing power of search and recommendation as the main way for the consumer to discover and gain added value from content (through sharing and communities) raises issues and opportunities for those who create and distribute the content.
The latest breakthroughs in search and recommendation - with regards to the future of content promotion and delivery - will be explained by leading experts from Yahoo!, blinxx and Microsoft.
