Justin Kirby, a recognised innovator in the UK (and latterly Australian) multimedia and digital marketing scene since the eighties will be contributing to the Content 2.0 forum session "Marketing 2.0 = Content 2.0".

Justin started his career in the mid-80s working on groundbreaking multimedia installation projects, including the famous Herbie Hancock video robotics models.

In 1994, Justin founded Digital Media Communications Ltd (DMC). Based in England and Australia, DMC are expert connected marketing consultants.

They provide educational workshops and strategic planning, seeding and tracking of online viral, buzz and word-of-mouth marketing campaigns for major brands, including Bacardi, Bose, Burger King, Canon, Diesel, EA Sports, Eidos, Ford, Levi’s, Mastercard, Mates, Mazda, MTV, New Line Cinema, Opel, SonyBMG, Sony Ericsson, Ubi Soft, Virgin and Xbox.

Justin co-founded the international Viral & Buzz Marketing Association (www.vbma.net) and he is co-editor and author of a new book about innovative consumer marketing approaches, ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ (http://www.connectedmarketing.org).