Content 2.0 Conference Programme

8.20-9.00	REGISTRATION (tea & coffee served)
9.00	KEYNOTE1: MESH UP: CONNECTING CONTENT TO PEOPLE
	Marc Canter - CEO, Broadband Mechanics / blog
	Open source software and technologies, social media and Web 2.0 help aggregate people and content. Marc will be talking about burgeoning new standards which will help inter-connect social networks together as well as new standards to extend blogging and the notion of a universal "blog this" button.
9.35	Scenesetter: GOODBYE NEW MEDIA - HELLO SOCIAL MEDIA?
	Adriana Cronin-Lukas - Director, The Big Blog Company
	Superchannels (eg. Google, Yahoo!, Microsoft, AOL, eBay, Amazon, BBC) are still channels but the internet is a network. In the short term aggregators and portals make sense. In the long run, it's a matter of understanding the value of content (and the attention economy) and of the long tail. A consumer-centric content business offers a 'bottom up' model , with social media empowering individuals to congregate online in a profoundly social fashion. The resulting dynamics facilitate the rise of superchannels – but how much control do they have?
10.05-11.45	Panel Q & A: MARKETING 2.0 = CONTENT 2.0 Chair: Michael Bayler - Co-founder, The Rights Marketing Company
	Jamie Kantrowitz - Senior VP Marketing Europe, MySpace.com Hugh MacLeod - Professional blogger and marketing consultant, Gaping Void James Cherkoff - Director, Collaborate Marketing Additional contributors: Nicholas Roope - Creative Director, Poke London and Hulger; Justin Kirby - Director, Digital Media Communications. More TBC.
	Collaboration is a new force in marketing. Bringing consumers into the heart of businesses is touted as the keystone of 21st Century corporate success. With more power flowing to end users and communities, have we reached a tipping point on the Web 2.0 scales? And with the rise of user generated content, is facilitation the best hope for brands or are digital content producers better placed than most to benefit from deeper engagement with customers?
11.45-12.30	CAN BRANDS BE TRUSTED? (head-to-head debate)
	Shel Israel - blog / book Alan Moore - CEO & Co-founder SMLXL / book
	Do consumers trust the motives of brands that facilitate UGC and social networks? Can conversations with customers be authentic? Who controls this new marketing approach – can brands self-regulate?
12.30-1.30pm	LUNCH
13.30-14.00	KEYNOTE 2: THE CHANGING FACE OF WEB SEARCH
	Bradley Horowitz - Vice President Of Product Strategy, Yahoo! / blog
	Web search is entering its second decade. Early attempts at organizing the web (such as the Yahoo Directory) relied on human editorial to classify web sites. The next phase introduced massive automation and applied standard information retrieval techniques. The next breakthrough was the realization that the topology and link structure of the web itself was crucial to improving relevancy. This takes us to the modern era of web search, and while there are many dimensions which can be improved (comprehensiveness, relevancy, freshness, user-experience, etc.) Bradley will discuss what Yahoo! believes to be the next important phase in the state of the art: social search.
14.00-14.30	Scenesetter: FOLKSONOMIES - WHAT ARE THEY GOOD FOR?
	Matt Locke - Head Of Innovation, BBC New Media / blog Why is tagging content so important? Is it just a geek fetish or will it go mainstream? Are there historical parallels we can learn from? And how can we integrate folksonomies with existing taxonomies and structured data to help us find what we want, when we want it?
14.30-15.00	BREAK
15.00-16.15	Debate & panel: SEARCH AND ENJOY - THE POWER OF SEARCH & RECOMMENDATION Chair: Mike Grehan - Founder & CEO, Marketsmart Interactive / blog
	Suranga Chandratillake - Founder & CTO, Blinkxx Alex Barnett - MSDN International Program Manager, Microsoft / blog Matthew Ogle - Senior Web Architect, Last.fm Additional contributors: Sam Sethi - Director Of Product Development, BT / blog; Sheila Sang - Director, Interactive Powwow (and Market Sentinel); Ivan Pope - Founder & CEO, Snipperoo / blog
	Is the consumer blinded by choice? Is search the ultimate interface to multichannel content? In what way will search extend beyond recovery and discovery? Is specialisation and mining the long tail the future of content promotion and delivery?
16.15-17.00	THE INVISIBLE CULTURE
	Chair: William Higham - MD, The Next Big Thing / blog
	Content 2.0 is a reality here and now. You have the opportunity to talk to the current generation of young digital consumers. Hear from Generation Y who find this new world second nature as they actively go about building their digital identities.
17.30-19.15	BEERS & INNOVATION @ CONTENT 2.0 Venue: Albannach, 66 Trafalgar Square, London WC2N 5DS.
	Host: Tony Wilson - Factory Records maverick, In The City co-founder and recently seen playing himself in the film A Cock & Bull Story. Tim Clarke - Director, i:e music & Manager of Robbie Williams Tim Clark is a founder partner, along with David Enthoven, of IE Music, the Artiste Management Company that represents Robbie Williams, Archive, Sia & Craig Armstrong. Widely respected throughout the industry for his innovative approach to music management and his support of digital media, he will will be chatting with Tony about current issues and future opportunties for artists in the digital era. Stephanie Newman - Amnesty International. Launched in December 2005, Amnesty's Make Some Noise campaign features re-recordings of classic John Lennon tracks by Snow Patrol, Black Eyed Peas and The Cure amongst others. Stephanie will be chatting with Tony about how the campaign is integrating music and activism with user generated content. Subscribe to the Beers & Innovation blog